Strategic analysis of corporate marketing in culture management

Strategic Marketing Analysis

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

Enterprise architecture management and its role in corporate strategic management

A considerable number of organizations continually face difficulties bringing strategy to execution, and suffer from a lack of structure and transparency in corporate strategic management. Yet, enterprise architecture as a fundamental exercise to achieve a structured description of the enterprise and its relationships appears far from being adopted in the strategic management arena. To move the...

The Strategic Motives for Corporate Risk Management

This paper investigates how the benefits of hedging currency risk and the incentives of a firm to hedge are affected by the hedging strategies of competing firms. In competitive industries, if currency hedging is uncommon, prices are expected to positively co-vary with exchange rate related cost shocks providing firms with a ‘natural hedge’. As the extent of currency hedging in an industry rise...

analysis of power in the network society

اندیشمندان و صاحب نظران علوم اجتماعی بر این باورند که مرحله تازه ای در تاریخ جوامع بشری اغاز شده است. ویژگیهای این جامعه نو را می توان پدیده هایی از جمله اقتصاد اطلاعاتی جهانی ، هندسه متغیر شبکه ای، فرهنگ مجاز واقعی ، توسعه حیرت انگیز فناوری های دیجیتال، خدمات پیوسته و نیز فشردگی زمان و مکان برشمرد. از سوی دیگر قدرت به عنوان موضوع اصلی علم سیاست جایگاه مهمی در روابط انسانی دارد، قدرت و بازتولید...